Monday, March 16, 2009

Emap says digital content needs no direction

One of the big challenges for b2b companies is how to move their digital content strategy forwards. In a world where magazine editors need help in understanding all the things that can be done and in a worlds where sticky content is much more than just news and features published online, you might have thought having a digital content director would be a good idea. Um. Well not at Emap apparently, where the position is being rested.

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