Thursday, December 4, 2008

Even less advertising in 2009

Group M (WPP) is forecasting a decline in b2b advertising of 14% next year. In case you hadn't already, I recommend a thorough review of your budget.

Running out of costs to cut? I thought so. A new radical plan is required...

In the meantime I am thinking about predictions for 2009 which I will post before the Xmas break. Any suggestions?

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