B2B Advertising Robust in a Downturn

American Business Media, the US equivalent of the PPA is claiming that only a third of b2b marketeers are planning to cut their ad budget in 2009, 40% will hold steady and 30% will increase their spend.

Like the PPA, ABM has a vested interest in talking the market up so we treat this with scepticism I suppose.

The mathematical implication is that we should sign up to 09 budgets that are the same ad revenue as 2008 - and that just feels hopelessly optimistic.