Tuesday, May 13, 2008

EMAP in Four Way Split

EMAP Business, under new owners, GMG and APAX have begun their remodelling by re organising into four divisions. They all have posh names, but they mean Magazines, Exhibitions, Conferences and Data.

What about web? I know they have some cool web data properties in fashion, but does this mean that all the mag websites are in data, or that the magazines division is also running web? Either way, outside of the data driven businesses its hard see where the focus on web publishing is.

The Guardian quotes CEO Gilbertson as saying,

"These changes are designed to aggregate our strengths so we are the best at what we do in every format. Each division will develop its own digital growth strategy, and we will invest in the technology and training to support that," said Gilbertson.

Getting magazine publishers to develop their own web strategy is like asking a turkey to pluck its own feathers and then gut itself. Its very hard to do, hurts quite a lot and you keep thinking that a pile of feathers, your innards all over the floor and a bald body is not very attractive. Apologies for the daft analogy - but you know what I mean.

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