Monday, May 19, 2008

Don't Panic Mr Mainwaring

Remember Pravte Frazer in Dads Army? This website uses his catch phrase "dont' panic" as a headline on the chronicling of the demise of business magazines in the UK.

He spotted something I missed - the closure of William Reeds Bake and Take magazine or rather its merger with British Baker.

All the news is the b2b sector is in one of three catgeories; magazine closures, redundancies, up for sale. Until the industry finds a way to change this agenda to innovation, launch and renewal I would be very cautious about predicting a happy future.

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