And there was me thinking that I was the only one who thought b2b media companies hadn't got the plot. The CEO of Hanley Wood, a US b2b player says that there are ten sins being committed by players in the sector. I don't have the details. but there is a short interview with him here published on bornot2b
Oh - and the ten sins?
"...underperformance, cowardice, technophobia, inferiority, complacency, coziness, stinginess, cluelessness, disorganization and dullness...."
Cripes!
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